How to Use the Domino Effect to Grow Your Small Business
Dominoes, cousins of playing cards and related to a kind of dice called a die, are an ancient tool for game play. They can be stacked on end in long lines, and when the first domino is tipped it causes the next to tip and so forth until all of them have fallen. This kind of set-up makes it possible to create very elaborate designs and to play games with a wide range of rules. This is also how the phrase “domino effect” came about: a small, simple action can have large-scale consequences.
In business, the domino effect is a well-known adage, and it’s a good way to illustrate how something seemingly minor can have a big impact. For example, let’s say that you want to attract new clients for your small business. One way to do that is by building an email list, writing articles about your services, and updating your social media accounts. If you want to get the most bang for your buck, then consider treating each of these tasks as a lead domino.
This is the domino that will have the most impact, so it’s important to do it first. Creating your list, writing articles, and updating your social media will increase your visibility, which can help you attract new leads and ultimately gain more clients.
Another way to use the domino effect is by focusing on your most important goals and then figuring out what you need to do to accomplish those goals. If you have a lot of different things on your to-do list, it can be hard to know which ones are the most important. To determine which are the most important, ask yourself if they will have a positive impact on your bottom line or if they will increase your client base over time.
The domino is an ancient tool for games of chance and strategy, with a history dating back to the 1300s. Its markings, known as pips, originally represented the results of throwing two six-sided dice. There are many ways to play games with dominoes, and there are even professional domino shows where competitors build massive sets that eventually topple.
Hevesh Morris is a domino builder, and she has a YouTube channel where she shares videos of her amazing creations. Her videos are not only impressive, but they illustrate how a single domino can have a dramatic effect.